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Wrong again! The key to avoiding spam is to build an opt-in list. This is where people actually sign up and ask to hear more about your product (like you did when you signed up for this free report series).

 

You may think this severely limits your market reach, but again...wrong idea. Since the people on your list have already expressed interest, your odds of converting subscribers to buyers is far greater than the traditional “cold sell” spam marketing: 1 in 10 instead of 1 in 500! Can you beat those odds?

 

Secret #7: No more throwing spaghetti at the wall.

 

That’s what spam marketing is like: throwing spaghetti at the wall to see how many pieces stick. By avoiding spam-like techniques, you guarantee yourself greater profits and happier customers—who in turn will bring you even more business. Apply these tips to your marketing to ban spam from your domain:

·      When you send out list messages, don’t stuff your messages full of graphics and hype. Stick to the facts, ma’am: describe your product, tell them exactly how they’ll benefit from it, and put substance in your send-outs. People want to know that you know what you’re talking about!

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