Research your market

Searches: Google, eBay, Amazon.............................................................................. 17

Groups and forums........................................................................................................ 23

Survey Says? Conducting marketing surveys......................................................... 25

Sample marketing survey............................................................................................. 29

Create content

Original content.............................................................................................................. 30

Affiliate and reseller programs..................................................................................... 33

Craft your autoresponder messages

Making your product irresistible................................................................................... 42

Testimonials: A marketer’s best friend....................................................................... 44

Spam-Me-Not: Avoiding too much hype.................................................................... 47

Spam filters: Is your message zap-proof?................................................................. 49

Formatting your autoresponder messages............................................................... 50

Set up your site

Name your domain........................................................................................................ 54

Web hosting: free or fee?............................................................................................. 57

Accounts you need: NameStick, PayPal, ClickBank.............................................. 62

A note on web site content........................................................................................... 63

Build your opt-in list

Free methods: articles, e-books and mini e-courses............................................... 64

Paid methods: PPC campaigns, classifieds, and co-registration lists.................. 66

Drive traffic to your site

Keywords: Optimize, don’t stuff................................................................................... 73

Keep visitors coming back............................................................................................ 74

The No-Spam Diet: Black and white listing............................................................... 75

Launch your list building campaign........................................................................... 77

Sample Autorseponder Messages.......................................................................................... 79

Recommended Reading........................................................................................................ 105

More Resources....................................................................................................................... 107